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Research papers

(Data + data) × intelligence= Information

This paper will serve to re-emphasise several of the points made by the previous speaker, as well as revisiting other aspects of data interpretation in the pharmaceutical industry. It examines several of the more important areas where data...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Charles Galsworthy
June 15, 1991
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Citation

Galsworthy, C. (1991a, June 15). (Data + data) × intelligence= Information. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/-data-data-intelligence-information


Research papers

Preventing childhood diseases

This paper is a case history, describing research carried out for the Department of Health in England. The research was designed to find out why, when safe and effective vaccines were available, many children in our society remained unprotected by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Jenny Turtle, Martin van Staveren
June 15, 1991
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Citation

Turtle and van Staveren (1991a, June 15). Preventing childhood diseases. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/preventing-childhood-diseases


Research papers

Information theory versus factor analysis in typology

Values and lifestyles are taking on an increasingly significant role in, product communication and environment design. Social, economic, demographic, anthropological changes lead to the differentiation of products and services that are targeted to a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Akin Alyanak, Erkani Keyman
September 1, 1990
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Citation

Alyanak and Keyman (1990a, September 01). Information theory versus factor analysis in typology. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/information-theory-versus-factor-analysis-in-typology


Research papers

Unravelling the advertising response function

Since 1980 Cadbury Schweppes Australia has been involved with an ongoing programme of advertising research. This paper reports analysis of a data-set of the reactions of target market viewers to 339 finished television commercials using the Viewer...

Catalogue: ESOMAR Congress 1988
Author: Michael F. Cramphorn
September 1, 1988
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Citation

Cramphorn, M. F. (1988a, September 01). Unravelling the advertising response function. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/unravelling-the-advertising-response-function


Research papers

A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set

This paper compares conjoint and logit modeling approaches/ when input data is a complete rank ordering of the concepts in a full factorial design, and when input data is a rating scale (i.e. an ordered categorisation) of the concepts in a full...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Hans S. Solgaard
October 26, 1987
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Citation

Solgaard, H. S. (1987a, October 26). A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-comparison-of-conjoint-and-logit-modelling-of-a-single-consumer-s-evaluation-of-a-choice-set


Research papers

Multivariate analysis of market research data

Most multivariate techniques require an immense number of calculations which, whilst not beyond the resources of clerks and adding machines, are more quickly and economically carried out by computer. It is not my intention in this chapter to dwell at...

Catalogue: Consumer Market Research Handbook
Author: C. Holmes
August 1, 1986
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Citation

Holmes, C. (1986a, August 01). Multivariate analysis of market research data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/multivariate-analysis-of-market-research-data


Research papers

The facts of life

My discussion today will be based on United States data only. I do not presume to project the trends in my country to what is happening in yours. I am here to talk about change: - Markets are changing;- Consumers are changing;- The economy is...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Rena Bartos
June 15, 1986
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Citation

Bartos , R. (1986a, June 15). The facts of life. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-facts-of-life


Research papers

Interactive access to on-line survey data-bases

New techniques for processing survey data are dramatically changing the way that research is carried out, moving the emphasis from data-collection to data-analysis. The computer terminal is playing an increasingly important role, and I firmly believe...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Mark Katz
June 15, 1984
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Citation

Katz, M. (1984a, June 15). Interactive access to on-line survey data-bases. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/interactive-access-to-on-line-survey-data-bases


Case studies

The role of the personal computer in data collection, data analysis, and data presentation

This paper describes a study in which IBM personal computers were used for self-administered interviewing, for data analysis, and for final report preparation. The study involved interviewing two groups of consumer respondents on the main banking...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Bernadette D. McBrien
June 15, 1984
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Citation

McBrien, B. D. (1984a, June 15). The role of the personal computer in data collection, data analysis, and data presentation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-role-of-the-personal-computer-in-data-collection-data-analysis-and-data-presentation